We found that we were in a bit of a rut in terms of the direction that we wanted to go and the design in which we wanted to create. This included what we wanted to say, through to how we were going to say, so we went back to the drawing to the drawing board. We brainstormed our overall idea, and then branched off into one theme that we thought that was coming across the strongest.
We also looked into a name for our campaign
Where we then chose sand hands, to then create some thumbnail sketches for the logo design of it.
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