Week Two: Inspiration Analysis

After looking at existing poster examples that were relevant to our topic, we thought we would analyse poster concepts that were effective overall, no matter what the topic. 

Below we have looked at existing poster designs, where we have analysed the Fundamental design principles, Rhetoric devices used and the aspects of the poster that we believe we could utilise in my poster design.  

We looked at poster designs that I were visually successful:

Notes: This poster can be seen as using the rhetoric device of a metaphor, where the grate in the road is acting as though its a dish rack for dishes. You get a real feel the conditions and the dirty ground, where this is emphasised by the very white dishes. This metaphor then being justified by the tagline underneath 'too many people eat on the streets'. The poster demonstrates fundamental design principles such as contrast, perspective and depth and rhythm. Contrast is used between the white of the plates and the dirty, rusty dark tones of the grate and street, giving emphasis to the metaphor. Perspective and depth is used to create this angle that reiterates a real life situation, where people are generally walking the street and have to look down, or look back at the people on the ground who can't afford to live like those looking down, by using this perspective it makes it more real to the viewer, like they have seen it before, it draws on the emotion, guilt. Lastly, rhythm is used, where there are spaces in the grate left for more plates, so you get a sense that they are just going to keep filling up with plates and the issue will just keep continuing.

Notes: This poster displays effective use of the fundamental design principle of movement and flow, where through the ripples of the typography we get a sense of movement. You get a real sense of nostalgia in this design, where perspective plays a major part in this. Because the design is in birds eye view the viewer looks down on the scene, as if, rather than being a part of it, they are instead remembering it or wishing thy were a part of it. 

Notes: This poster can be seen as using the rhetoric device of subversion, where the designer has manipulated the polar bear and created text within its head. You get a real sense of humans ruining the earth, which ruins the wildlife through this effect where type, a human made element, is taking over the polar bear. The poster demonstrates fundamental design principles of contrast, with the high contrast of black and white. Perspective is also utilised where the bear almost looks as though it is looking down on you. This is an effective way to reach out to humans and almost 'guilt-trip' them into doing something. This could be an effective tactic that we could use. 

Notes: This poster uses the rhetoric device of homage, where it is taking on the whole graffiti or vandalise look. This creates quite a rebellious or abrupt angle, like you have to confront what's being done, it isn't subtle. Perspective is a design principle used, where the image of the man is looking straight at you, as to confront you and make it seems as though he is looking straight at you. The way it is set out also reflects what it would be like to look in the mirror. Overall this effect targets the viewer personally, rings true and they can relate to the image so it makes them really think 'shit what have I done lately'. The type over the face is just a reinforcement of what the issue is. 

Notes: This poster can be seen as using the rhetoric devices of satire and a metaphor, where satire draws attention to both particular and wider issues in society, as in this poster its saying oooh society loves to go on sushi dates and not worry about the world, so the audience who loves sushi looks at it, and then its not until they're closer that they realise that it isn't sushi its rubbish, almost like a shame on you. The metaphor comes into play with this, where the rubbish is making up the sushi to give emphasis on the idea and the tagline 'what goes in the ocean goes in you'. Fundamental design principles used are  scale and proportion and perspective and depth, where the sushi is a focal point, quite large on the poster and the perspective we get is as if we were sitting at a table and about to eat it. These techniques makes it a little more in the gut, because it feels as though that could be you sitting there about to eat that, rather than if we were looking up or looking down at it.  

This advanced us in my project by enabling us to see numerous different ways to utilise FDAP's and Rhetoric devices to create a visually appealing and persuasive poster that will get the people to the event.