Week Six: Final Transmedia platforms

The Poster: For the poster we looked at confronting individuals with an image of fish and chips which they all know and love, where we then swapped out the fish with a plastic fish to communicated the issue that rubbish and littering is affecting the sea-life and in turn the seafood that we eat.  The poster is to be received prior to the event, where it would be set up around town to get people attention and tell them about the event. The poster also includes a link and prompt for people to visit our website.

The Website: The website is a continues the slight gourmet/foodie scenario, where we have set it out as if it where a website for a restaurant, including aspects such as a menu and recipe page. This is to reinforce this message that rubbish is affecting the seafood that we eat. This is to be visited both prior and post the event, its really up to the individual. We have the hover over feature on this to represent the action of the beach clean up and the affect it had on our seafood, where this is appropriate for both situations. If people visit the site before the event, the hover over which turns our plastic sea-life species into real sea-life on the menu page shows that if the individual comes to the event they will help contribute to this change. If the individual visits the site after the event, its more of a reassurance that the work they have done has helped make this change.

The Flyer: For the flyer continued this foodie style. The inside of the flyer provides information on how rubbish is affecting our appetite for seafood, top tips how to help this issue and also a final page which had a voucher-like area for our open format item, the food truck. It also folds out to have a poster on the back. The flyer is to be given to the individual during/ at the end of the event. Once the event is over the individual takes the flyer to a dig in representative, where they will then sign off the voucher section of the flyer, which enables the individual to get a complimentary meal from the food truck.  The reverse of the flyer also has a poster, which is the same scene as our first poster, however the plastic fish has returned to being the real fish, this is to symbolise the contribution they have made to the issue.

The Food Truck:  For our open format item we chose to do a food truck. We chose to do this as it ties into the foodie theme that we have across our transmedia platforms. The food truck acts as a bit of a reward, where a voucher is included in the flyer to allow the individual to get a meal from it. The food truck menu also links in with the menu page on the website, where we have used the plastic species, but provided real meal descriptions for the food truck.  There is also a further message in the design choices of the truck. The side of the truck that faces the street, and the individuals coming to the event, has the plastic fish scene on it as if to confront people to come help. Whereas, the side of the truck that faces the beach and where the food is given out of, has the real fish scene. This is to say thanks to your help you have contributed to the issue, where your help can help make our seafood dishes rubbish free.