Week Three: Fine dining vs. casual dining

Our concept is very food based, through critique and feedback with the teacher we came to the conclusion that we should stick with the food aesthetic and could look at either the fine dining aesthetic or more casual dining, such as burger joints aesthetic.

Fine dining website examples:

typeface is key, limited colour scheme, faded b/w photograph

balanced, centred, large photograph

photograph key element, rugged look, typeface works as their brand, limited colour scheme.

elaborate typeface, negative space, balanced, centred 

photograph key element

Casual dining website examples:

key image is a photograph, text in centre creates balance, limited use of colour 

type face has movement, limited colour scheme, red stands out, photograph in background a key element 

photograph key element, white text, bubbly looking typeface

text white, clean typeface, photograph key element, simple is silhouette 

art deco style, coloured text, limited colour scheme, negative space 

cropping, photography, white text, close up shots 

illustrative, limited colour scheme, playful feel 

cooking utensils, ingredients, range of typefaces, busy 

illustrative, photography 

close ups, opacity, fine line drawings